Privacy Policy

Last Updated: 2026

157dentalgroup.com ("we," "us," "our," or "Company") operates a website providing information and reviews about betting sites in the UK. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

Information We Collect

We may collect information about you in the following ways:

• Personal Information: Name, email address, and any other details you voluntarily provide through contact forms or subscriptions.
• Technical Data: IP address, browser type, operating system, and device identifiers.
• Cookies: Small data files stored on your device to enhance your browsing experience.
• Usage Data: Pages visited, time spent on site, links clicked, referral sources, and interaction patterns.
• Location Data: General geographic location based on IP address (non-precise).

How We Use Information

We use collected information for the following purposes:

• Website analytics and performance monitoring to understand user behaviour and improve site functionality.
• Affiliate tracking to measure referrals to partner casinos and gambling operators and process affiliate commissions.
• Personalisation and content customisation based on your preferences and usage patterns.
• Communication regarding updates, newsletters, and promotional offers (with your consent).
• Security purposes, fraud prevention, and legal compliance.
• Troubleshooting and technical support.

Cookie Policy

Our website uses cookies to enhance your experience. Types of cookies used include:

• Essential Cookies: Required for website functionality and cannot be disabled.
• Analytical Cookies: Help us understand how visitors use the site (Google Analytics).
• Affiliate Tracking Cookies: Track referrals to partner betting sites for commission purposes.
• Marketing Cookies: Used for targeted advertising and retargeting campaigns.

You may opt-out of non-essential cookies through your browser settings. However, disabling cookies may affect site functionality. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Visit www.allaboutcookies.org for detailed instructions on managing cookies across different browsers.

Third-Party Links

Our website contains links to external betting sites, casinos, and affiliate partners. We are not responsible for the privacy practices, policies, or content of these third-party websites. When you click links to partner sites, you leave our domain and are subject to their respective privacy policies. We strongly encourage you to review the privacy statements of any external sites before providing personal information or engaging in gambling activities. Your use of third-party sites is at your own risk.

Your Rights

Under UK and EU data protection law (UK GDPR and Data Protection Act 2018), you have the following rights:

• Right of Access: Request a copy of personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data (subject to legal obligations).
• Right to Restrict Processing: Request limitation of how we use your data.
• Right to Data Portability: Receive your data in a structured, commonly-used format.
• Right to Object: Object to processing for marketing, analytics, or other purposes.
• Right to Withdraw Consent: Withdraw consent for data processing at any time.

To exercise these rights, contact us using the details in the "Contact Us" section below. We will respond within 30 days or as required by law.

If you are a US resident, you may have additional rights under applicable state privacy laws. We comply with reasonable requests in accordance with applicable legislation.

Data Retention

We retain personal information only as long as necessary for the purposes outlined in this policy, or as required by law. Generally:

• Email addresses and contact details: Retained until you unsubscribe or request deletion.
• Analytics and usage data: Retained for up to 26 months.
• Affiliate tracking data: Retained in accordance with affiliate programme requirements (typically 90 days).
• Cookies: Vary in duration from session-based to 2 years, depending on type.

You may request deletion of your data at any time, subject to legal retention obligations.

Contact Us

If you have questions, concerns, or wish to exercise your data rights regarding this Privacy Policy or our privacy practices, please contact us:

Email: [email protected]

We will endeavour to respond to all inquiries within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the UK.

Note: This website is for informational purposes only. We do not endorse gambling or betting. Gambling can be addictive. Please gamble responsibly and only in jurisdictions where it is legal. If you need support, contact the National Problem Gambling Clinic or BeGambleAware.